Gambling Statistics 2023

The Latest Trends & Statistics in the Industry

Our team at conducted extensive research and analysis on the latest statistics regarding gambling participation, market size, and other key information. We carefully selected and reviewed approximately 100 governmental and non-governmental reports and articles to gather the most reliable data. Through our in-depth analysis, we have compiled over 100 pieces of updated data for this research conducted between October and December. Our goal is to provide valuable insight into the gambling industry and customer views on the activity.

According to our findings, the regulated online gaming and sports betting market in Ontario saw over $4 billion in wagers placed during the period from April 4 to June 30, just five months after its establishment.

As of June 30, the market included 18 operators, 31 gaming websites, and nearly 500,000 active player accounts. Paul Burns, head of the Canadian Gaming Association and a recent inductee into the Sports Betting Hall of Fame, commented on the numbers as a “solid start” and noted that “this is a market where everyone should expect growth and change.”

Key Takeaways

  • The market size of the Gambling industry in Canada reached up to US$12.5 Billion in 2022.
  • The global gambling market is expected to reach US$912 Billion by 2027.
  • The growth rate of the Global Market for Mobile Gambling has a projected value of $123.6 Billion by 2027.
  • 48% of Canadians agree that betting should be allowed.
  • The gambling market revenue has declined by 13% compared to 2019 due to Covid-19 (Europe).
  • 74% of gambling businesses will focus on improving their data usage to perform better.

Gambling Industry

Gambling is one of a few industries that showed no major declines despite the recent global crisis of COVID-19. More particularly, the global gambling market reached US$711 Billion in 2020, and it is expected to reach up to US$912 Billion by 2027.


is valued at $267.5 Billion in 2022.


is estimated at $19.5 Billion in 2022.


The market size of the Gambling industry in Canada reached up to US$12.5 Billion in 2022.

Several factors contribute to the growth of the industry. More particularly, the changing gambling habits of consumers, the increased popularity of online gambling apps, and social gambling will push the market’s growth forward.

Online Gambling

Data shows that the global market for online gambling worth US$60.4 Billion in 2020 is expected to reach US$123.6 Billion by 2027.

Data from around the world support the predicted growth of the industry. For example, the online gambling market will reach 41% of Europe's total gambling revenue by 2026, a 15% increase since 2019.

Regarding different types of online gambling, mobile betting, the preferred online gambling form of Europeans, is one of the leading factors for the market's growth. The share of bets from mobile devices holds 50.5% of online bets and is anticipated to reach 61.5% of all online bets by 2026.

Projected online gambling market growth

Gambling by Age in the U.S. and Canada

The legal gambling age varies by country and state, with the minimum usually being either 18 or 21. In addition, it can vary based on the gaming nature and the casino type. Check to see whether your state has a legal gambling age:

Alabama 21 21 18 - 18 -
Alaska 21 - 19 - - -
Arizona 21 21 18 21 21 21
Arkansas 21 21 18 18 18 18
California 18/21 (varies by casino) 18/21 (varies by casino) 18 18 18 18
Colorado 21 21 18 18 18 18
Connecticut 21 21 18 18 18 18
Delaware 21 21 18 18 18 17
Florida 21 18 18 18 18 18
Georgia 18 (cruises only) 18 18 18 18 -
Hawaii 21 21 18 18 18 -
Idaho 18 18 18 18 18 18
Illinois 21 21 18 18 18 18
Indiana 21 21 18 18 18 18
Iowa 21 21 21 21 21 21
Kansas 21 21 18 18 18 21
Kentucky - - 18 18 18 18
Louisiana 21 21 18 21 18 18
Maine 21 21 16 18 18 18
Maryland 21 21 18 18 18 18
Massachusetts 21 21 18 18 18 18
Michigan 18/21 (varies by casino) 32 18 18 18 18
Minnesota 18 18 18 18 18 18
Mississippi 21 21 18 - 18 18
Missouri 21 21 18 18 18 18
Montana 18 18 18 18 18 18
Nebraska 21 21 18 19 19 18
Nevada 21 21 21 - - 21
New Hampshire 21 18 18 18 18 21
New Jersey 21 21 18 18 18 18
New Mexico 21 21 No Limit - 18 18 18
New York 21 21 18 18 18 18
North Carolina 21 21 28 18 - -
North Dakota 21 21 18 18 18 18
Ohio 21 21 16 18 18 18
Oklahoma 18 18 16 18 18 18
Oregon 21 18 18 18 18 18
Pennsylvania 21 21 18 18 18 18
Rhode Island 21 21 18 18 18 18
South Dakota 18 at Indian casino - - - - -
South Carolina 21 (cruises only) 18 18 18 - -
Tennessee - - 18 18 - -
Texas 21 21 21 18 18 21
Utah 21 21 18 - - -
Vermont 21 21 - - - -
Virginia 21 18 18 18 18 -
Washington 18 18 18 18 18 18
West Virginia 21 21 18 18 - 18
Wisconsin 21 21 18 18 - 21
Wyoming 21 21 18 18 - 18

A breakdown regarding the legal gambling age in Canada can be found below:

Gambling and Gender

Other than legal participation, another interesting factor to look at is female participation in gambling activities. Gambling has long been male-dominated. However, data shows that women now account for approximately almost half of all gambling activity in different places.

In Canada, males make up 57% of internet gamblers, while females make up 43%, a nearly equal split between the two genders.

Gender participation in gambling in Canada

Among gamblers of both genders, the most popular gambling activities in Canadian casinos are slots, with a participation rate of 76%. This is followed by the lottery (62%), while betting follows with a 30% participation rate. Below you can find the participation of Canadians in gambling activities by casino games:

United Kingdom

Similarly to Canada, data shows that UK women now account for 42% of all gambling activity in the UK. However, only 24% of female gamblers participated in online gambling activities during September 2022.

Gambling participation over the years

However, only 24% of female gamblers participated in online gambling activities during September 2022, compared to 29% of the opposite gender.

Online gambling participation over the years

Customer View on Gambling

Customer behaviors and viewpoints are of utmost importance in gambling since they are the one factor that pushes the whole industry forward. The amount and frequency of participation in gambling activities vary across countries for many reasons, such as legalization and individuals’ willingness to partake in such activities.

A recent report shows that the majority of people accept the idea that in-person and online betting should be allowed.

Statistics from the US show that 46% of people support betting on sports, while only 28% do not like the idea. Pleasingly for the Canadian gambling industry, 48% agree that betting should be allowed, and just a few are against it.

On the other hand, Germany is the least on the list, with only 27% agreeing to support sports betting.

I support the idea that people, where I live, should be
allowed to bet on sports online and in person


North America


Most people gamble because they are excited about the possibility of winning money. When asked whether or not people feel excited about getting a life-changing prize, this is how respondents from each country answered:

It is exciting to know that when playing the lottery,
I have a chance to win a live-changing prize


North America


US Gambling Statistics

The gambling sector in America is a significant employer and community builder, generating millions of job opportunities, a diverse tax base, and a wide range of entertainment options. In particular, 44 states with a total of 981 casinos contribute to growth and innovations for their communities.

Top 5 States With the Highest Number of Casinos in the U.S.
  • nevada
  • oklahoma
  • california
  • minnesota
  • washington
  • 3
  • 10
  • 15
  • 29

The economic impact of gambling

1.8 Million
1.8 Million
Jobs Supported
$261.36 Billion
$261.36 Billion
Annual Economic Impact
$40.79 Billion
$40.79 Billion
Annual Tax Impact & Tribal Revenue to Goverments

What Should Gambling Organizations Focus On?

Gamblers love to gamble but are they offered the best conditions to partake in such activities? According to data, the general public is not satisfied with the state of the gambling sector. Gamblers from different countries think that online gambling companies are not doing the best job for their well-being. The list below shows whether gamblers around the world agree that companies in their countries are doing a good job of supporting their needs.

Most online gambling companies care about the wellbeing of their customers


North America


Going back to the question of what areas gambling businesses should focus on to have better performance, the emphasis should be on three main areas:

  1. Data usage
  2. New products
  3. Responsible gambling

According to an online gambling report, gambling organizations stated that improved data use impacted their overall business performance by 53%. New product launches contributed 57%, and responsible gambling 14%. As a result, 74% of gambling businesses will focus on improving their data usage in order to perform better.

Participation in Canada

Data shows that 30% Canadian adults are registered on at least one website for online betting. The Atlantic Canada region takes up the first place with 41% registered individuals. Above the national percentage of those registered in online betting forms are also Ontario and British Columbia, each reporting 33%.

Other parts have recorded lower participation, such as







The latest report from iGaming Ontario has finally offered insight into participation so far, indicating that, as of June 30, there were 18 live gaming operators in the province, with more expected on the way. The second quarter however, recorded 24 operators with 42 gaming websites.

Comparison between the US and Canada

States US Number of Casinos 981 Minumum Gambling Age 18/21 Jobs Supported by Gambling 1.800.000 Number of States/Provinces- Territories That Do Not Allow Gambling 2 Number of States/Provinces with Legal Online Gambling 6
States Canada Number of Casinos 121 Minumum Gambling Age 18/19 Jobs Supported by Gambling 182.500 Number of States/Provinces- Territories That Do Not Allow Gambling 3 Number of States/Provinces with Legal Online Gambling 7

Gambling vs. Social Media

Interestingly enough, despite its popularity, gambling is not one of the topics to be discussed among players, or even non-players, on social media. Data from 15 countries show a low rate of gambling inclusion in media, except for India (27%) and Mexico (23%).

I talk about gambling in social media


North America


Covid-19 Impact on Gambling

COVID-19, its progression, and its aftermath still affect players' choice to visit casinos. The fact that some have been reluctant to visit in-person casinos and continue to feel the same impacts the overall market size. As a result, European data shows that the gambling market revenue has significantly declined by 13% compared to 2019 due to Covid-19 restrictions.

When asked whether they would be happy and willing to visit a casino, Danes, Canadians, and French are more likely to do so. Other countries rank as follows:

Thinking about Covid-19, I would now be quite happy to visit a casino in my country


North America


Although some people might not feel safe enough to go to casinos, or some might not be supportive of online gambling, according to the market size we’re looking at, gambling seems to be going strong. The gambling sector in Canada, particularly, “is growing at a quicker rate than that of Europe’s regulated markets,” according to Vladimir Malakchi, Evoplay’s CCO. As a result of this year’s regulations, the Ontario igaming market has seen significant engagement with 24 operators available across 42 gaming websites and revenue of $267M in Q2.

Considering the fact that companies are working toward improving their services, we can conclude that gambling will continue. In addition, the increasing adoption of mobile devices and internet usage will further push the demand for online gambling and market growth.