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With over 25 years of experience in iGaming, Ziv has led marketing and management teams at top software providers and major operators. A lifelong sports fan and skilled writer, he now combines industry expertise and journalistic passion to produce high-quality sports betting and gambling content.
Ziv brings more than 25 years of iGaming experience to Casino.ca, including senior roles at Playtech and Microgaming (now Games Global). Inspired by a lifelong passion for sports – specifically the NFL’s Pittsburgh Steelers and the MLB’s Pirates - he studied in the US before covering North American sports and gambling media.
He later founded Major League Content and has since written thousands of casino reviews, game guides, legislation pages, and industry news articles.
Trust score position
25+
years in iGaming
3
casino reviews
18
expert insights
Ziv Chen
3 articles written for Casino.ca
I worked for over 25 years as an executive in the casino industry before pursuing my dream of becoming a journalist. So I know how to spot a good, trustworthy casino when I see one. Licensing, responsible gambling, and customer support are what matter most.
Liam Blackley
Guide editor
Ziv’s expertise in the sports betting and online casino industries allows him to write the most detailed, accurate, and top-quality content.
Loraine Couturier
Expert contributor
Ziv goes the whole nine yards to ensure a speedy delivery, and his extensive industry knowledge puts him leagues above the rest.
Bex Mills
Expert contributor
Alongside providing top-quality, localized content, Ziv is an expert in delivering specialized content for any sports or gambling vertical.
Keeping pace with the sports betting and gambling industries requires more than following the headlines. Ziv relies on trusted sources such as ESPN and attends events like SBC Summit North America to stay informed on regulatory updates, operator activity, and the stories influencing the North American market.
Here are two examples of the publications and events that help keep him informed.
Alongside its sports coverage, ESPN is one of Ziv’s trusted sources for sports betting news and gambling industry updates.
Close to Ziv’s heart is SBC Summit North America, a great place to connect with fellow industry experts from the continent and be the first to hear about emerging opportunities.
Have you got a question for Ziv?
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Our leading writers bring decades of combined experience across iGaming, compliance, and regulated markets, with deep knowledge of the Canadian gambling landscape. Passionate about online casinos and player protection, they combine firsthand testing, regulatory insight, and meticulous research to deliver accurate, trustworthy reviews and guidance players can rely on.
